Bwala Africa Group : Kenya || Tanzania || Uganda

Bwala Africa Group Founder :


Kennedy Nyabwala has over 7 years of experience in E-Commerce, Sales, Business Development, Research, Marketing & Data Analysis, he is very passionate about the Global Consumer trends and purchase patterns especially by use of internet.

Prior to founding Bwala Africa, he worked as Head of East Africa (Kenya, Rwanda, Uganda, Tanzania and Zambia) at Traders of Africa (TofA) an e-commerce company that specializes in African manufactured goods / Agricultural produce  ,he  has worked with BAT as Director of Sales operations and customer knowledge,

He has also worked as  Head of strategy and customer growth at Copia Global an e-commerce company targeting BoP customers ,

He has also worked with OLX Africa a leading global classifieds firm as Head of BI & User Insights , Ringer Africa a media & classifieds company in Africa and  Europe ,  Zain kenya (Now Airtel ) , KCB  Group , Laico Regency chain of Hotels and Nation media group .

Key Areas of interest :Renewable energy | E-commerce| Oil and Gas | Logistics and supply Chain | SME’s and Micro-finance.

Contacts :

E-mail :


Telephone :  KENYA +254723418511  |||   TANZANIA :  +255746503561

About Bwala Africa Group

Bwala Logo

Bwala Africa is  a Sub-Saharan registered consultancy firm specializing in BoP consumers, At Bwala, we build, scale, and support startups and existing businesses in the early stages monetization stage with data analytics skills through research and internal operations studies that improve operations and limit resource wastage.

Business growth interventions all around the world are plagued by a lack of data and skills. Is the equipment, strategy & workforce deployed functioning properly? Is it achieving the impact it’s meant to accomplish? Are the initiatives undertaken by the company really working? We answer the hard business questions.

We have seen how access to meaningful real-time data enables responsive interventions, which include mechanisms for monitoring & evaluation, self-correction, and accountability, and result in verifiable impact. We know that robust, resilient, cost-effective technology can bridge the gap where other infrastructure is lacking. And we believe that the best solutions come when we engage with people on the ground and create technology that meets their needs and integrates into their lives.


Research and Analytics Approach

1)    We have experience using channels such as SMS Marketing / Surveys (Interactive SMS & USSD options)

2)    We also have the IVR (interactive voice channel), where you can reach customers who may have a difficultly in reading / writing via  SMS options.

3)    Using of existing databases via SQL and other programming languages to study internal patterns and trends

4)    Facilitate focused group discussions with quantitative research so as to validate myths with reality


Current clients

Copia group

Image result for copia kenya

Picture Above : A Copia Agent at her business premise

Copia is a Global E-commerce App & SMS catalogue technology focusing on delivering consumer goods to  Peri-Urban & Rural dwellers (BoP).

2) Ringier Africa

Image result for ringier africa

Ringier runs a classifieds site serving hundreds of thousands of transactions and new listings each week. Started in 2013, PigiaMe Magazine is Nairobi’s leading print classifieds. Its readership has since grown by 300% and is now a bi-monthly issue with a print run of 30,000 copies per issue.


3) Ensol Tanzania 



Ensol Tanzania mission  is to lead in providing easy access to and affordable prices of quality clean energy products and services in Tanzania, their resolve to become the most reliable supplier of high quality and affordable clean energy services.

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