Raila’s newspaper Kenyan Weekly hits the streets

Source: Business TodayBy HENRY KAHARA

The Orange Democratic Movement has launched its own newspaper to propel its agenda ahead of the 2017 general elections.

The Kenyan Weekly, which will be officially launched on Monday 16th November through a major ceremony, will ride on the solid support the party enjoys in Western and Nyanza regions as well as Nairobi, Mombasa and some parts of Rift Valley.

Being financed by CORD leader Raila Odinga, the Kenyan Weekly will be published every Friday to counter the slant by the main newspapers in favour of the Uhuru Kenyatta administration. It’s launch story as shown in the picture below – detailing the failures of the Jubilee government – shows it is out to have a dig at the establishment.

The Standard is majority owned by the Moi family whose patriarch, Daniel Toroitich, supports Uhuru Kenyatta. Its coverage shifted from opposition to government after Uhuru won the 2013, beating ODM leader Raila Odinga in a hotly contest election.

“This is a newspaper of the times,” ODM National youth coordinator Benson Musungu says in a video clip posted on social media promoting the newspaper. “It will be bold and fair. We want free flow of information.”

 

Nation, principally owned by the Aga Khan, has often leaned towards the establishment although it tries to make up by occasionally giving the opposition favourable coverage, mostly on weekends. The People Daily is owned by the Kenyatta family and, understandably, drives the government agenda. Newspapers draw over half of their advertising revenues from the government and it makes economic sense for them to have velvet gloves when dealing with its leadership.

If well planned, Raila’s newspaper could eat into the sales of the Standard newspaper which performs well in opposition strongholds. The ODM leadership has reached out to journalists who have left mainstream media to run the paper led by former Saturday Standard deputy managing editor Dorcas Odumbe, who retired from the newspaper recently.

Daily Nation, Saturday Nation and Sunday Nation enjoy huge readership in Mt Kenya region and Nairobi as well as a fairly good audience across the country. The change in its editorial leaning in 2013 has seen Standard newspaper circulation drop.  ODM insiders say it has become difficult for the opposition party to get fair editorial coverage in the daily newspapers.

Posted in Breaking News, Business, Top Stories

Comments

One comment on “Raila’s newspaper Kenyan Weekly hits the streets
  1. Ann waiguru has done a great think, only that it took her pressure and image tainting to make a decision, welcome back to the field of common man and jobless for a while,

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